TikTok Thailand Mega Sales: How Thai Consumers Prepare, Shop, and Respond to Online Promotions

Thailand's e-commerce market is bustling with activity, especially during the much-anticipated Mega Sales season. How do you make the most of this exciting time as an online marketplace owner? 

Let's dive deep into the latest insights from TikTok Vertical Research to understand the Thai consumer psyche during these high-octane sales.

1. The Magnet of Mega Sales on TikTok According to the research:

• 88% of TikTok users eagerly await the Mega Sales season every year.
• 88% of users postpone shopping to capitalize on Mega Sales deals.
• After viewing a Mega Sales ad on TikTok, the top 3 actions taken by users are:
  • Searching for more information.
  • Downloading the brand's app.
  • Visiting the brand's social media pages.

This indicates that TikTok is a prime platform to reach and engage potential customers for your mega sales.

2. Why do TikTok Users Shop During Mega Sales? The research suggests:

• Top attractions for users shopping during the Mega Sales season include better discounts/promos, fast or free delivery, and diverse payment options.
• Local love is palpable, with 74% of users preferring to buy more from local brands during Mega Sales.
• TikTok users are 1.6 times more inclined to use e-wallet payments during the season, emphasizing the importance of diverse payment options.

3. When and What Do They Shop? The three most popular days are:

• 12/12
• 11/11
• 9/9

TikTok users are especially drawn to:

• Beauty & personal care items.
• Fashion & accessories.
• Electronics, with a striking 70% of users likely to buy a new tech product.

4. Pre-Mega Sales Prep: What Users Do

• 61% of TikTok users begin preparations a few days in advance. This involves collecting coupons, comparing prices, and adding items to their cart.
• Remarkably, 79% of TikTok users discover new brands during the Mega Sales season. It's a reasonable time for emerging brands to make an impression!

5. The Emotional Aspect

• Shopping isn't just about the act itself; it's also about the emotion it evokes. Mega Sales on TikTok stirs excitement in 1 in 3 users, and a wholesome 86% of users feel good while shopping.
• The momentum continues with the sale's conclusion. A promising 82% of users are likely to continue shopping even after the Mega Sales season.

6. Setting Your Strategy Straight With 87% of TikTok users planning to spend more during the Mega Sales season than usual, it's imperative to:

• Ensure robust promotions that genuinely benefit the customer.
• Offer fast and free delivery where possible.
• Expand payment options, especially e-wallets.
• Use TikTok effectively for brand outreach, as 90% of its users hunt for the best deals and promotions.

Closing Thoughts

The Mega Sales season is not just a sale; it's an experience. Based on these insights, an inclusive, genuine approach to marketing and services can help you craft a memorable shopping journey for every customer.

Embrace the enthusiasm, tap into the patterns, and create a Mega Sales event that resonates and celebrates every shopper's aspirations. Happy selling!