A Quick Look into TikTok Ads and Electronics Trends in the Philippines, July 2023

Hello, amazing e-commerce entrepreneurs of the Philippines!

First, let's talk about the incredible potential in our beloved market. Have you considered the immense reach of TikTok Ads? With 51.1% potential reach amongst users aged 18 and older compared to the overall population in the same age group, the platform is becoming a gold mine for reaching new customers. That's a whopping 38,402,000 potential customers waiting to discover your brand!

Now, while you're still soaking in that number, let's delve deeper into a favorite category for many: Phones & Electronics. In July 2023, a sizable amount was invested in advertisements for various products. Here's a breakdown:

• Earphones & Headphones: 125K USD
• Cables, Chargers & Adapters: 89K USD
• Cases, Screen Protectors & Stickers: 57K USD
• Mobile Phones: 56K USD
• Power Banks: 15K USD

What does this tell us? Well, accessories like earphones and chargers lead the pack in ad spending. It hints at the immense demand and market potential for such products. So, if you're considering diversifying or expanding your product line, start here.

But advertising spending is just one side of the coin. What about the changing preferences of the customers? Here's a look at the products that saw a spike in popularity in July 2023:

• Home Games Consoles: 61%
• Camera Accessories: 60%
• Tablet Stands & Bases: 42%
• Power Banks: 26%
• Microphones: 20%

Home gaming consoles and camera accessories are the show-stealers! This shows a trend where entertainment and quality content creation are at the forefront for the Filipino population. As an e-commerce business owner, tapping into these trends and staying updated with such shifts can be a game-changer for your brand.

To wrap up, here's our genuine advice to you, dear e-commerce enthusiast:

1. If you still need to, explore TikTok as a potential advertising platform.
2. Stay informed about changing product trends and align your stock accordingly.
3. Embrace the positive vibes. Remember, every data point is an opportunity waiting to be seized.

Your e-commerce journey is packed with potential. Equip yourself with knowledge, and march confidently into a future filled with success. Here's to embracing the trends and soaring high! 🚀🛍️🎉