Mega Sales in the Philippines: TikTok User Insights for E-Commerce Success

E-commerce owners, take a seat! The Mega Sales season is just around the corner, and with it comes the opportunity to drive traffic, sales, and brand loyalty. The ever-growing market in the Philippines has proven time and time again that Mega Sales season isn't just about discounts. It's an event that customers eagerly anticipate.

With a recent study from TikTok Vertical Research conducted by Toluna in February 2022, we've been offered a window into the shopping behaviors and preferences of Filipino TikTok users during this electric period. Here's what you need to know to maximize this opportunity.

The Excitement is Real

The allure of Mega Sales season isn't lost on TikTok users. A whopping 94% eagerly await this season each year, with many using it as a strategic time to purchase items they've had on their shopping list. 91% of them usually wait for this festive sales season to snag those coveted items.

And it's not just about the pre-existing excitement. The data shows that 2 in 5 TikTok users feel more excited about the Mega Sales season after seeing related advertisements on TikTok. This underscores the platform's power in driving purchasing decisions and amplifying the festive mood.

Discovery, Loyalty, and Beyond

What's noteworthy is that TikTok isn't just an avenue for impulsive buys. It's a platform of discovery. According to the study, 78% of its users discovered new brands during the Mega Sales season. And that discovery doesn't end when the sales do. An impressive 82% of users are likely to continue shopping even after the festivities end.

Moreover, in a show of local pride and support, 73% of TikTok users prioritize buying from local brands during this period. For e-commerce businesses, this is the optimal moment to spotlight locally-produced items or collaborate with local influencers.

The Informed Shopper

Before parting with their money, TikTok users in the Philippines are deliberate in their actions. The top three pre-purchase actions include reading reviews, comparing prices, and searching for additional information. This emphasizes the need for e-commerce platforms to ensure they offer detailed product information, transparent pricing, and encourage user reviews.

The Pull Factors

So, what draws these users to shop during the Mega Sales season? Unsurprisingly, better discounts are the leading reason, followed closely by the allure of fast/free delivery and positive reviews. It's clear that beyond price, the entire shopping experience matters. Additionally, the power of advertising on platforms like TikTok is undeniable, with 86% having seen Mega Sales-related ads, leading them to search for more info, download brand apps, or visit a brand's social media page.

Preferred Categories and Payment Methods

Suppose you're wondering what products to push. In that case, TikTok users buy the top three categories during the Mega Sales season: Fashion & Accessories, Beauty & Personal Care, and Electronics. Interestingly, 80% are also likely to buy a new tech product during this period.

In terms of payment, the modern Filipino shopper is evolving. TikTok users are 1.2 times more likely to use e-wallet payments during the Mega Sales season than non-TikTok users, signaling a shift towards digital payment solutions.

Emotions in Shopping

It's not all data and dollars. There's an emotional component to shopping, especially during Mega Sales season. 87% of TikTok users report feeling good while shopping during this period. This isn't just about acquiring new products; it's about the joy of the hunt, the satisfaction of a good deal, and the shared cultural experience of the Mega Sales season.

Final Thoughts

With 7 in 10 TikTok users starting to prepare for the Mega Sales season just a few days in advance, and 85% planning to spend more than usual, now is the time for e-commerce owners in the Philippines to fine-tune their strategies.

Whether you're looking to launch new products, amplify your online presence, or ride the wave of increased traffic, understanding these insights can be your secret weapon. Here's to a successful Mega Sales season for all!

Happy selling! 🛍️🎉