Indonesia Mega Sales: TikTok User Insights for E-commerce Success

It's no surprise that the digital landscape in Indonesia is thriving. As an e-commerce owner, capitalizing on Mega Sales season can be your golden ticket to significant business growth. TikTok Vertical Research recently studied Indonesian TikTok users' behaviors during these sales. The insights are rich and revealing. 

Let's dive in!

TikTok Users and Mega Sales: A Match Made in Shopping Heaven

A whopping 94% of TikTok users shop on online marketplaces during Mega Sales season. The enthusiasm doesn't stop there. Even after the sales are over, 74% continue their shopping spree. Evidently, this season isn't just a blip on their radar; it's an event they look forward to, with 94% eagerly awaiting it every year!

Strategize for Success: Catering to the Mega Sales Shopper

To cater effectively to this dynamic audience, it's essential to understand their priorities:

1. Deals and Discounts: 89% of TikTok users search for the best deals and promotions. They're not impulse buyers but are looking to stretch their rupiah further. Additionally, 85% have been waiting for this season to buy items they've had their eyes on.
2. Research is Key: After seeing Mega Sales ads on TikTok, the top three actions users take are searching for more info, visiting the brand's social media, and adding items to their cart. Before the season starts, they read reviews, compare prices, and hunt for deals.
3. Diverse Shopping Categories: Beauty & personal care, fashion & accessories, and electronics are the top three categories these users spend on. If you're in these niches, be prepared for a flood of traffic.
4. Payment and Delivery: TikTok users prefer online marketplaces during Mega Sales for three primary reasons: enticing discounts and promotions, fast or free delivery, and various payment options. In fact, they're 1.2 times more likely to use e-wallet payments than non-TikTok users.

Tapping into Local Pride and Brand Discovery

Some exciting news for local brands: 68% of TikTok users buy more local brands during Mega Sales season. It's an excellent opportunity for local entrepreneurs to showcase their offerings and cater to this keen audience. Moreover, 71% of users discovered new brands during this season. If you've been thinking about a brand launch or introducing new products, the Mega Sales season is an opportune time.

Inclusivity in the Shopping Experience

The inclusivity of the Mega Sales season is reflected in the fact that 1 in 3 TikTok users ventured into online shopping for the first time during this period. It's an inviting environment that encourages both seasoned and novice online shoppers.

In Conclusion

For e-commerce owners in Indonesia, the Mega Sales season presents a golden opportunity. Understanding TikTok users' behavior, preferences, and motivations can lead to tailored strategies that resonate and convert.

Remember, Mega Sales season is more than just a sales spike; it's a festival of discovery, enthusiasm, and joy for the Indonesian online shopper. Embrace it with open arms, and your business will surely thrive. Happy selling!