Harnessing the Power of TikTok Vietnam for Mega Sales Success

TikTok has emerged as a dominant player in the rapidly evolving digital market landscape, especially in Vietnam. For e-commerce business owners in the country, understanding the behaviors and preferences of TikTok users can be the golden ticket to ensuring a fruitful Mega Sales season. Let's delve deep into TikTok Vietnam's potential to reshape the e-commerce industry, guided by the TikTok Vertical Research conducted by Toluna in February 2022.

Why TikTok Vietnam is Crucial for Mega Sales

A stunning 91% of TikTok users eagerly await the Mega Sales season every year. This palpable excitement resonates even more with the 55% who embarked on their online shopping journey for the first time during a Mega Sales event. And it's not just about browsing; 81% have already engaged with Mega Sales-related ads on TikTok. For e-commerce brands, the platform presents a genuine opportunity to connect and convert.

The Mega Sales Preparations of TikTok Users

The Mega Sales season, laden with discounts and deals, attracts more than just impulsive buyers. TikTok users are meticulous planners. A good 75% begin their preparations a few days in advance. Their top 3 pre-sale actions give a peek into their planning process:

1. Collecting Coupons: Who doesn't love an additional discount on already slashed prices? Coupons act as a magnetic pull.
2. Searching for Information: A well-informed buyer is a happy buyer. TikTok users like to do their homework and gather all the necessary information about the products they intend to buy.
3. Comparing Prices: Users frequently compare prices across platforms to ensure they bag the best deal.

Purchasing Behavior During Mega Sales

With 85% of users feeling good about shopping during this period, the environment is ripe for sales. They tend to focus on the key categories of Beauty & Personal Care, Fashion & Accessories, and Electronics.

Interestingly, 70% of users gravitate more towards local brands, giving domestic e-commerce platforms and sellers a unique advantage. The choice of payment also sees a shift, with TikTok users being 1.5x more likely to opt for e-wallet payments during the season.

Once they spot a Mega Sales ad on TikTok, their journey usually progresses in this manner:

1. Searching for More Information: The initial spark of interest.
2. Downloading the Brand's App: Indicating a strong intention to purchase.
3. Visiting the Brand's Social Media: Building trust and better understanding of the brand.

The Allure of Online Marketplaces

With 84% of TikTok users prefer shopping on online marketplaces during the Mega Sales season, e-commerce platforms are naturally at an advantage. But why do they prefer these platforms? The reasons are quite straightforward:

1. Exclusive Deals & Items: Marketplaces often offer products and deals exclusive to their platform.
2. Better Discounts & Promotions: Aggregating many sellers often results in competitive pricing.
3. Variety of Payment Options: Giving users the flexibility to choose their preferred mode of payment.

Beyond the Mega Sales Season

The end of the Mega Sales season doesn't signal the end of shopping for 75% of TikTok users. Their active engagement continues, indicating the platform's potential for sustained brand engagement.

Also, 77% of users discovered new brands during the Mega Sales season. This implies the season is a golden period not just for sales but also for brand building and widening one's customer base.

In Conclusion

TikTok Vietnam offers e-commerce brands a genuine and inclusive platform to engage with a vast audience positively. As Mega Sales events continue to grow in significance, understanding the unique behaviors and preferences of TikTok users becomes indispensable.

For e-commerce owners, the time is now. Harness the power of TikTok, engage with the enthusiastic audience, offer them the best deals, and make your Mega Sales season a resounding success. After all, a well-prepared Mega Sales event is a win-win for both businesses and consumers.